This charming 2D ad highlights one of the best and free platform that houses ebooks and audiobooks for people around the world, Libby. Libby is connected to the public libraries, so an account is required to use this service. However, this account is also free to create, allowing people to borrow e-books and audiobooks from libraries for their enjoyment. As a Libby user myself, it was a joy to promote this service!
To complete this project, we followed the animation production pipeline: pitch, storyboard, animatic, full run time render, and post-production. Parts of the processes, particularly the storyboard, animatic, and final production, are highlighted below!
This is the animatic created from the storyboard to set the preliminary timing of the production.
This is the final polished production of the Libby ad.